We all know that first impressions matter, so it stands to reason that a shopfront renovation can make all the difference to your business. There are so many benefits to investing in a refresh, no matter how big or small.
Is it worth the cost?
A shopfront renovation does not need to be a huge investment, a simple fresh coat of paint can work wonders. The total cost will of course depend on your budget and how much needs doing, but it will pay off in the future. There are so many benefits to spending the money on a fresh, updated look whether you want a traditional or contemporary finish.
You want your business to stand out in a crowded high street or mall, so your shopfront needs to look professional and cared for. The goal is to attract passersby and make them want to find out more.
Customers form impressions in just seconds from shop windows and entrances; this heavily influences the amount of time they will spend in the shop, or whether they are likely to try your services. Many people choose where they shop by looking at the visible merchandise in a shop window, so it is essential that it is presented in the best way.
Renovations also catch the eye of locals and generate interest and curiosity. A well lit, smart shopfront with good signage is a great advertisement for any business.
An added advantage is that a renovation can boost staff morale and give employees a greater sense of pride in their workplace. Colour and design have both been shown to increase enthusiasm and inspire new ideas.
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Is it time to renovate your shopfront?
Take a look at your shopfront and make a note of what could be improved. Peeling and flaking paint, scratched windows and old, damaged signage are all off putting to customers. It is easy not to see things when we are in the same environment every day, so look at it with fresh eyes. It’s worth noting the other shop fronts in the surrounding area too, what they are doing and also what they are not doing.
You may feel it is time to update the image of the business and step it up a level. Even in an old building, a shopfront renovation will make a difference and be well worth the time and cost. Minor upgrades alone can change the whole appearance of a shop.
Don’t forget to consult your staff and also locals before deciding on renovations, as their knowledge can be invaluable.
Now is a great time to renovate as people are desperate to escape the dullness of lockdowns and get back outside again. Make sure your business is the one grabbing their attention!
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The ‘decompression zone’
Pay special attention to the entrance of your business when considering renovations. The entrance, or threshold, is known as the ‘decompression zone’. This consists of the first five to fifteen feet from the door into the shop.
It is here that customers ‘decompress’ from the hustle and bustle of the outside and form their opinions on your business. Is it essential that this area is welcoming and attractive to customers. The longer your customers stay, the more likely they are to spend money. Make it aesthetically pleasing and fresh looking to display your products in the best possible light.
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Whatever you want to achieve, the experts are here to help. Herts Decorators provide high quality and professional decorating services to our clients across Hertfordshire, book a free estimate with our team today!